b2b pr

June 15th

PR for the cogs in the machine

Every heavy machine and factory process relies on the smallest components to function.…

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May 18th

Stop selling software solutions and start selling solutions to problems

As an agency we have been working in the B2B software space for…

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April 5th

Don’t make a drama out of a crisis

When a crisis hits a manufacturing plant or supply chain, there is zero…

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March 22nd

Does your PR agency speak your language?

Unlike consumer campaigns that often rely on emotional hooks,  B2B PR is an…

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February 13th

Life’s a pitch

As a PR agency, winning new business is obviously vital and, when it…

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February 12th

Why the PR industry needs to work on its self esteem

This week we registered an expression of interest in a tender for the…

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