Take thought leadership on tour
When you’re walking the floor at a major industry expo, the view often looks the same. Rows of identical booths giving out mugs, pens and sweets, a sea of pull-up banners, and hungry sales teams all desperately trying to make eye contact with you. Trade shows are exhausting, and, unless you’ve spent a small fortune on an eye-catching stand and marketing activity to amplify your attendance there, they rarely deliver the ROI you were hoping for.
In contrast, using thought leadership to secure a coveted speaker slot at a manufacturing, engineering or software expo changes the dynamic. You don’t have to chase new clients because you’re on stage speaking to them directly.
At our B2B communications agency, turning complex technical expertise into stage-ready thought leadership is a core part of what we do. We research the shows, craft the pitch to show organisers and, once the opportunity is secured, help you promote your attendance and maximise the impact.
As a technical PR specialist, we bridge the gap between industrial marketing and PR, translating your internal data, innovations and vision into compelling pitches that event organisers can’t refuse.
Trade expos are expensive
- Maximum impact for a lower cost: A well-designed exhibition booth can eat up a huge amount of your trade marketing and events budget. Whereas a trade PR agency securing a keynote or panel slot positions you as the authority in the room – and is often for free!
- Lead generation: When you’re allocated a speaker slot you get instant credibility. You are not directly selling, you’re educating and you’ve got a captive audience of decision makers in front of you without having to pass out a single free mug.
Stop paying just to stand in the crowd. Let’s get you – or one of your industry experts – on stage. If you think a member of your team could be the next keynote speaker at an industry event, drop us a line at info@rightagency.co.uk
