Eloise Garrett

Eloise Garrett is a B2B communications expert and one of the co-founders of The Right Agency, which she has led since 2010. A dedicated, unapologetic B2B purist, she thrives in the deep end of complex industries. Eloise possesses a rare ability to decode highly technical subject matter, whether that’s advanced manufacturing and heavy engineering or enterprise software. She is the trusted strategic voice for global heavyweights and industry innovators, having worked for a diverse range of B2B brands including GE, AESSEAL, Glen Dimplex, Armor Defense and Ansell Lighting. Eloise is the ultimate go-to specialist for complex B2B businesses looking to dominate their market and secure high-impact coverage that drives real commercial growth.

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Sarah Giangregorio

Sarah Giangregorio is the co-owner of The Right Agency and brings a razor-sharp journalistic edge to the world of complex B2B communications. Rooted in a strong news and editorial background, Sarah possesses an innate ability to find the perfect angle, transforming highly technical and specialised subject matter into captivating narratives that grab the attention of journalists. Where others see impenetrable industry jargon, Sarah sees a compelling story waiting to be told. Her journalist background means she understands exactly what editors want and how to craft authoritative content that cuts through the noise. Whether shaping targeted thought leadership or securing top-tier media placements for engineering, manufacturing, and professional services clients, Sarah is the ultimate secret weapon for B2B businesses looking to elevate their reputation and make meaningful headlines.

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Lucy

Lucy Worth is The Right Agency’s senior consultant.  A highly strategic and results-driven PR professional with more than 15 years of industry experience, Lucy specialises in crafting high-impact communications and thought leadership campaigns for complex, technical B2B brands.

Her impressive portfolio includes spearheading successful initiatives for industry heavyweights such as Armor Defense, Serbus and Ansell Lighting, where she consistently translates highly technical concepts into compelling, accessible narratives. Prior to her current role, Lucy spent more than a decade as a highly sought-after Freelance PR consultant and copywriter, acting as a seamless extension of in-house teams across technology, manufacturing, and financial services.

A trusted advisor to senior stakeholders, Lucy excels at securing high-value media coverage and delivering strategic content that elevates ambitious national brands.

Beth

Beth is a Senior Account Executive at The Right Agency. Since joining the team in 2025, she has built strong relationships with journalists across both regional and national titles and trade publications, securing fantastic coverage across a broad range of sectors, spanning manufacturing software, lighting manufacturers and corporate law firms. One of her career highlights was securing a feature in The Guardian on the Horizon Shortfall Scheme for Stephen Lewis, a partner at Schofield Sweeney. When she’s not drafting press releases or securing media opportunities for clients, you’ll find her at a pilates class or trying out the newest food spots for her blog.