AESSEAL: Boosting the profile of a global engineering leader

Our highly targeted B2B PR campaign reinforced AESSEAL’s position as one of the world’s leading manufacturers of mechanical seals and support systems, delivering rapid, tangible results:

  • 300+ pieces of coverage secured over 24 months, maintaining consistent brand visibility across engineering, manufacturing, process industry and regional business media titles.

  • 90+ distinct publications featured our content, ensuring AESSEAL’s expertise reached decision-makers across multiple vertical industry sectors.

  • 8 prestigious industry award wins secured in just over 12 months.

The brief:

AESSEAL is one of the world’s leading manufacturers of mechanical seals and support systems, supplying customers across a diverse range of industries, including: food and beverage, pharmaceuticals, water, power generation, chemicals, mining, and oil and gas.

Despite its global reputation and market-leading capabilities, AESSEAL’s media profile did not fully reflect the scale of its achievements, technical expertise, or industry influence.

The company appointed The Right Agency to increase awareness of the AESSEAL brand across key industry sectors and firmly position the business as a leading authority on reliability, sustainability, and engineering best practice.

Our core objectives were to:

  • Strengthen AESSEAL’s profile across engineering, manufacturing, and sector-specific trade media.

  • Position the company as an innovator and a trusted expert within its markets.

  • Showcase the performance, reliability, and commercial benefits of AESSEAL products and solutions.

  • Support broader business growth through increased visibility and industry recognition.

Our approach:

The Right Agency developed and delivered a highly targeted media relations campaign tailored to AESSEAL’s diverse vertical markets.

Targeted feature creation:  We identified the common challenges experienced in different market sectors and created an extensive bank of written features to illustrate exactly how AESSEAL products could overcome them. These articles were supported by powerful statistics and impactful case studies that demonstrated how AESSEAL systems had achieved improved operational efficiency, greater safety, long-term savings, and a swift return on investment (ROI).

Thought leadership: Alongside product-focused content, we developed thought leadership pillars to position AESSEAL as an authority on wider industry issues, such as water and energy conservation. We also identified a key industry knowledge gap—the risk of product contamination—and used this to lead a targeted awareness-raising campaign aimed directly at food and drink and pharmaceutical companies.

Corporate & regional PR:  To support AESSEAL’s wider corporate profile, we secured prominent coverage in the regional press highlighting the business’s commitment to investing in its workforce, its apprentices, and its physical assets.

The impact:

By blending technical thought leadership with tier-one trade media dominance and consecutive major award wins, the campaign armed AESSEAL’s sales team with powerful, independent validation of its market-leading global position driving growth in key market sectors.