Armor: Securing the spotlight for a cybersecurity leader

Our multifaceted, global media campaign rapidly expanded US-based Armor’s international footprint and established its executives as trusted cybersecurity authorities:

  • 3.4 million combined audience reach generated over a 12-month period across the UK, USA, and APAC markets.

  • 42 pieces of high-quality media coverage secured across top-tier cybersecurity, technology, and vertical market publications.

  • High-profile keynote placements secured at premier events including UK Cyber Week, International Cyber Expo, National Cyber Security Show, and International Security Expo.

  • Elite industry endorsement: Strategic networking and thought leadership activity directly led to Armor being featured in a published book authored by a leading Microsoft expert.

  • Strategic lead generation: Delivered a comprehensive whitepaper that became a highly effective business development tool for prospect engagement.

  • Social growth: A ten-month managed LinkedIn strategy exceeded all follower growth targets, creating a highly engaged community and a powerful channel for thought leadership.

Our approach:

Armor is a global leader in cybersecurity, providing cloud and hybrid cloud security solutions to businesses across more than 40 countries. Trusted by over 2,300 firms, Armor operates from hubs in London, Dallas, and Singapore, offering a comprehensive suite of cybersecurity services, including compliance consulting, professional services, and managed solutions. Despite an impressive track record, extensive technical expertise, and an international client base, Armor had limited media visibility.

Armor appointed The Right Agency to increase brand awareness and strengthen its position within the highly competitive cybersecurity sector.

Our core objectives were to:

  • Strengthen the brand across the industry and targeted vertical sectors, positioning Armor and its executives as authoritative thought leaders on risk and resilience.

  • Support the strategic development of critical commercial partnerships with global public cloud providers such as Microsoft, AWS, and Google.

  • Raise Armor’s profile across key cybersecurity and technology publications.

  • Generate impactful media support for the launch of new, cutting-edge cybersecurity solutions.

Our approach:

Thought leadership and proactive press office:  We created a robust portfolio of thought leadership content, securing editorials in high-profile industry publications and producing engaging digital content. This was supported by a proactive press office delivering timely media responses, impactful case studies, and product launch press releases.

Broadcast and speaking strategy: We secured high-profile media interviews and appearances on leading podcasts to extend Armor’s credibility. Crucially, we proactively pitched and secured speaking engagements at premier industry events worldwide, allowing Armor’s experts to command the stage without paying for exhibition space.

Content & LinkedIn management: Alongside producing a major business development whitepaper, we completely overhauled Armor’s social presence. We crafted and curated all LinkedIn content over a ten-month period to drive audience growth, leveraging the platform as a central hub for brand awareness.

The impact:

We delivered consistent, high-impact visibility that kept Armor top-of-mind for key B2B decision-makers and vital public cloud partners. By blending technical thought leadership with tier-one media dominance, global keynote speaking slots, and highly targeted digital community building, the campaign armed Armor’s commercial team with powerful validation of its market-leading global position.