Thorite: Generating 23.5m media reach for an industrial leader

• 23.5 million reach: Total combined media circulation secured across the campaign.

• 7.5 million circulation: For its Centenary and webstore launch in a single push.

• 3 x award wins: Secured ‘Family Business of the Year’ two consecutive years, plus ‘Outstanding Sales Performance’.

• Tier-one media placements: Dominated influential titles including The Yorkshire Post, Machinery, Process & Control Today, MEPCA, Food & Drink Network UK.

The brief:  Industrial solutions supplier Thorite needed to maximise the impact of its centenary year and new webstore launch. The company tasked us with elevating brand visibility across regional and targeted vertical trade media while positioning internal specialists as authoritative industry experts on sustainability and automation.

Our approach

• Proactive press office: We drove continuous momentum by heavily promoting the Centenary, webstore launch, regional branch investments, and strategic partnerships with brands like Norgren and Gardner Denver.

• Thought Leadership: We extracted niche expertise from Thorite’s internal product champions to write deeply technical features on high-agenda topics like energy audits, voltage optimisers, and electric vs. pneumatic automation.

• Big brand case studies:  We authored tangible success stories showcasing Thorite’s project deliveries for major household names, including DHL, Veolia, Kingspan, and Seabrook’s Crisps.

• Targeted awards strategy:  We developed a robust roadmap to independently validate their business acumen and customer service…and won!

The impact: We delivered consistent, high-impact visibility that kept Thorite top-of-mind for key B2B decision-makers. By blending technical thought leadership with tier-one media dominance and consecutive major award wins, the campaign armed Thorite’s sales team with powerful, independent validation of its market-leading position.